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Joe Dahan, the creator and founder behind Joe's Jeans, has a soft-spoken, easygoing nature, surprisingly belying his cutting edge creativity, with designs that continuously evolve and expand to outpace the ever growing demand for his sexy modern collections. In his own avant-garde way, Joe defined the casual, ideological style of the Left Coast Man with his 1989 launch of "Joe The Hun". The men's line stirred a commotion and generated more than $3M in sales the first 3 days to the likes of Bloomingdale's, Macy's, and Fred Segal. 
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Nicole Bordeaux entered the High Fashion arena at the age of 18, just after an injury that ended a 10 year figure skating career. She left for Paris with a one way ticket and a test book of photographs. After two months of continual rejection Nicole was discovered by Guy Bourdin, the photographic icon, exclusively featured in French Vogue. Assignments followed in Paris, London, Milan, New York and Australia. By age 21, well-traveled and with a wealth of industry knowledge, she was ready to move back to her hometown Los Angeles California. 
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Mary C. Filar is a Merchandising & Promotion Director at Marie Claire magazine. Prior to joining Marie Claire in 2006, Mary also worked as the Promotion Director at ELLE magazine and Marketing Director at the renowned Fred Segal Beauty. During her 10 year career in the fashion and beauty industry, Mary has traveled the United States promoting these brands, and participating in media segments on shows such as The Tonight Show with Jay Leno, ABC News, and FOX news. In addition, Mary has also been sought out by national newspapers such as the New York Times for input and commentary on promotional fashion and beauty events. 
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Richard Klein is the Publisher and Founder of Surface Magazine. In the early 90's, Richard was motivated by the burgeoning design culture of the West Coast and relocated from New York City to San Francisco to further explore his interest in the design and lifestyle philosophies that were taking root in the area. 
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